Execute and action routine website audits to ensure that the websites conform to web quality standards, based on SEO best practice. These audits will be aligned with our Organic SEO Strategy and will be completed using third party tools. Implement the audit recommendations for all on-site SEO factors this is to include XML sitemaps, crawl error management, page & URL structure, image optimisation Complete detailed backlink audits for our websites ensuring they are not susceptible to Algorithmic or Manual Action penalties. Complete competitor analysis for both on & off page SEO. Assisting with the SEO requirements of content for digital content campaigns, for example: keyword research, content & trend analysis.